About
Three APAC scale-ups.
One rare lifecycle.
Nine years scaling global technology into APAC across three businesses — digital insights, enterprise CRM, and most recently six years in HR tech (employee experience and mentoring, AI-enabled), through founder-led growth, scale, a PE sale, and two years operating inside the PE-backed business driving APAC expansion.
Three chapters
Where I've scaled into APAC.
Most recent — 6 years
HR tech
Employee experience and mentoring, AI-enabled. Six years through the full lifecycle: founder-led growth, scale, PE sale, and two years operating inside the PE-backed business driving APAC expansion.
Earlier
Enterprise CRM
APAC lead scaling a highly complex enterprise CRM platform across the region — embedded with global GTM, owning adoption and expansion in market.
Earlier
Digital Insights
APAC lead for client experience, adoption, retention and growth. Grew the regional portfolio +50% and turned 70% churn into 90% quarter-on-quarter retention.
- 1
Founder-led
Early product-market fit and first APAC customers. Doing the work, not just advising it.
- 2
Scale
Repeatable GTM and retention systems — with the supporting team scaled in the UK around the APAC work, not in-region. The principle I still apply: you don't need to hire in APAC yet.
- 3
PE transaction
Operating through diligence and the transition into a PE-backed business.
- 4
PE-backed expansion
Two years scaling APAC inside the PE-backed business — the chapter most relevant to founders and operators looking at the region today.
Selected results
APAC portfolio growth
Churn reversed to retention, QoQ
Scaling global tech into APAC
Experience
Two levels of breadth.
Credentials
Master of Business Administration (MBA)
Key focus
AI, change management and technology-enabled transformation — alongside high-trust dynamics, emotional intelligence, and the factors driving engagement and disengagement in the workplace.
PhD Candidate, Organisational Psychology
Doctoral research into how trust dynamics — and sub-clinical narcissism — quietly shape teams, technology adoption and retention. It directly informs how I advise HR tech leaders scaling into APAC.
